There’s the old way of working and than there’s the iPad way. In this global campaign, we were tasked to show how the iPad is a more modern, versatile, and portable way of getting things done.

As the lead art director, we were brought to life a series of :15s digital videos that showcased the iPad as the new, modern computing device.

iPad — Organized Notes — Apple

iPad — Travel Simply — Apple

iPad — Paperless Paperwork — Apple

iPad — All Your Stuff — Apple