Every year, Apple holds a worldwide developers conference that brings thousands of developers and Apple engineers together. The first day includes a Keynote presentation where Apple introduces new software and hardware. To introduce everyone to this event, we created a short-film on what life would be like if developers never created apps. And we have one word for it, “Appocalypse.”
My role was Art Director on all content to best showcase each product and screen moments. I focused on developing screens that featured the many apps available throughout the App store. As well as created personalized home screens that would showcased the vast personalities of our many Apple users.